Pure Balance: LUR's New Line Inspired by Young Skin

We are super excited to share with you Pure Balance , LUR's new collection designed especially for young skin !

I spent over a year working on this line, ensuring it offers everything you need for balanced skin, without compromising the values that have always defined LUR.

Curious to know more?

Why Did We Create Pure Balance?

Anyone who's been through adolescence knows that skin can be a challenge—oily skin, acne, enlarged pores… And it was precisely by observing the difficulties my daughters faced with their skin that the idea for this line came to me. I wanted to develop products that were lightweight yet effective, natural, and respectful of young skin, helping to keep it balanced and beautiful every day.

The products I present here have a naturalness percentage of up to 97.5%!
A Simple and Effective Skincare Routine

The Pure Balance line consists of three essential products for a complete routine:

  • Cleansing Gel : Removes impurities and controls oiliness, leaving skin clean and fresh without damaging it.
  • Mattifying Moisturizing Cream : Hydrates the skin, providing a matte finish that lasts all day.
  • SOS Pimple Gel : Ideal for treating minor imperfections and pimples, helping to soothe problem areas.

      The products are available in two sizes: Full Size Pack and Travel Size Pack , so you can choose the solution that's most convenient for you. And with any pack you choose, you'll receive a free recycled denim toiletry bag , created in partnership with RE.store .

      Learn More About the Pure Balance Line

      Sustainability, Always!

      At LUR, our commitment to the environment remains a priority. The Pure Balance line's packaging is made from recyclable aluminum , and each pack includes a toiletry bag made from recycled denim , produced in partnership with RE.store . This collaboration supports disadvantaged communities and promotes the reuse of materials, making the Pure Balance line sustainable in every sense.

      Exclusive Launch Offers

      To celebrate the launch of Pure Balance , we've prepared exclusive packs with special discounts and free toiletry bags . Plus, with purchases over €50 (across the entire LUR brand), we're offering a free Pure Balance travel-size pack ! This is the perfect opportunity to start taking care of your skin naturally and effectively, while making conscious choices for the planet.

      Learn More About the Pure Balance Line

      With Pure Balance , you'll feel confident knowing your skin is well cared for and balanced. Stay tuned for updates and experience a new way to care for your skin—simple, effective, and all-natural!

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