THE ORIGIN OF LUR

LUR represents my roots, my origin.

The word LUR means EARTH in Basque. It is the place where we find refuge when we seek our inner peace, whether it is by the sea, walking in the mountains, hugging a tree, smelling a flower or walking barefoot on the grass. Is there a better feeling than this?

LUR invites you to rediscover your true self , the one that sometimes gets lost along the way, but that you know where to find again.

Why the term "Natural Skinfood" ? Very simple. For me, formulating natural cosmetics is like cooking something good, healthy and nourishing for the skin. I call it "natural skinfood" because all our products are inspired by Nature.

This is all LUR Natural Skinfood. Enjoy.

ABOUT THE FOUNDER

My name is Estíbaliz. I'm Basque, but I've been living in Portugal since I was 21. I value the simple things, the ones you can't buy: a tight hug, a walk by the sea, or a genuine laugh with special people. I love being close to nature and finding small moments of pause and presence in everyday life. I'm lucky enough to have turned my recent passion for organic cosmetics into my focus and work. I'm truly fortunate to do what I love.

My awakening to organic cosmetics was relatively recent. I didn't fully understand the importance of nourishing our bodies from the outside too. If we care so much about what we eat — natural, organic, wholesome — why not give the same attention to the body's largest organ, our skin? I began to discover the power of Nature, where active ingredients are often more effective than any synthetic compound created in a laboratory. And so my journey of research and learning began.

During my battle with breast cancer in 2021, I took this subject much more seriously. I studied and learned to formulate cosmetics, completed a course in the United Kingdom, and became a Certified Organic Cosmetics Formulator. After months of work, I'm here — humbly and transparently — to introduce you to my products. I hope you enjoy them, and that they help you awaken to a new reality and a more natural, authentic way of living.

MY COMMITMENT

Delivering real results for your skin. LUR ’s goal is to help you achieve healthy, beautiful skin, free of all unnecessary impurities, whatever your gender.

Each ingredient in our formulas is chosen for a specific reason.

We only use safe, ethical, effective, plant-based, allergen-free ingredients.

All of our products are clinically tested and laboratory formulated to ensure their safety and stability.

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