Values
VEGAN PRODUCTS
No animal-derived ingredients, except occasionally beeswax, always stated on the packaging when present (lip balm and soaps)
NATURALLY DERIVED INGREDIENTS
Formulas with a high percentage of naturally derived ingredients, always with the exact percentage, verified in the lab for each product. The remaining ingredients, such as preservatives, keep the formula safe and stable over time. We don't give up effectiveness or safety for the sake of "100% natural".
GENDERLESS / UNISEX
Skin needs care, hydration and protection; it has no gender. Made for everyone.
CLINICALLY TESTED
All products are clinically tested and registered with Infarmed / CPNP. Certified production in the European Union.
NOT TESTED ON ANIMALS
We have never tested on animals. Not at any stage of the process, anywhere in the world. In the European Union, animal testing is banned by law, so it isn't a brand choice but a legal requirement we're glad to respect. Outside the EU, "cruelty free" can be just a marketing choice, without that same obligation behind it.
ECO FRIENDLY / SUSTAINABLE
We use infinitely recyclable materials wherever possible, such as glass and aluminium. Unbleached kraft board, made locally at the Fábrica de Papel do Prado mill in Lousã.
Bags and pouches made from Portuguese textile industry waste.
Every material is a choice, not a coincidence.
SOCIAL IMPACT & CIRCULAR ECONOMY
In partnership with ARCIL Lousã and the re.store, Braga project — organisations that include or work with people who are unique in their difference, with physical or intellectual disabilities, or at risk of social exclusion. Every LUR order also has a real social impact.