Did you know that 80% of your skin's aging is caused by something you can control?
It's not genetics.
It's not “age.”
It's the SUN ☀️
Yes — more than 80% of visible signs of aging (wrinkles, dark spots, loss of firmness) have a clear origin: solar radiation .(1)
But you're not alone. Every day, without realizing it, we continue to expose our skin without adequate protection... and accelerate the aging we try so hard to prevent.
But the sun isn't the only villain.
What happens if you join:
✔️ sleepless nights,
✔️ an inflammatory diet,
✔️ regular consumption of alcohol or tobacco,
✔️ and the lack of daily skin care?
Short answer: your skin is screaming for help!
Long answer: collagen loss, oxidative damage, chronic dehydration, and invisible inflammation that gradually take away your skin's radiance, firmness, and vitality.
The good news? There's a lot you can do 🙌
In fact, skin aging is inevitable — but the rate at which it happens is up to you .
And at LUR, we believe that the best way to take care of your skin is to respect it every day with what it really needs.
The most effective formula we know?
A natural, nutritious and coherent routine:
🌿 Products from the Well Aging line , with active ingredients that strengthen and regenerate the skin.
🌿 And our new SPF 50 sunscreens — created to protect without compromise: lightweight yet effective, vegan, unisex, and with a fluid texture you'll want to use every day.
Care for your skin with love and awareness. Start here.
(1) Study conducted by the Skin Cancer Foundation and the Environmental Working Group
