We continue
Over the last few years, LUR has grown a lot. And the time has come for prices to reflect that evolution.
Current prices will remain until August 31st.
The Letter
Hello,
If you're reading this letter, you've probably been following LUR for a while. Maybe you've just joined us. Or perhaps you've been here from the start. 💚
Whatever the case, thank you for being here. Because no brand grows alone.
When I started this project in 2022, I simply wanted to create products I truly believed in: rigorously formulated, without miraculous promises, to build a Portuguese brand I could be proud of.
Since then, a lot has changed.
I've traveled to visit new laboratories, invested in better ingredients, developed new formulas, and created free content, workshops, live sessions, partnerships, and masterclasses to help those who want to take better care of their skin.
But LUR has never been just about products.
Many of the small details that accompany each order are made nearby. Marta, a seamstress from Lousã with whom I've worked for several years, makes many of the pieces that are part of the brand's identity.
Many of the fabrics come through RE.STORE, a project that gives new life to textile industry waste. And each order is carefully prepared by the ARCIL team, also in Lousã, an institution that promotes the inclusion of people with disabilities through work.
Because I believe that skin care also involves caring for the people who are part of this project.
Meanwhile, my life has also changed a lot. There have been challenges, new beginnings, and many lessons learned. But I never stopped believing in this project.
Over these years, some price adjustments have been made, but the truth is they fell far short of the brand's evolution and the investment we continued to make.
Therefore, starting September 1st, we will be updating the prices of our products.
Not because our values have changed.
But precisely to remain true to them.
Until August 31st, current prices will remain. If you've been thinking of placing an order, this will be the ideal time to do so.
More importantly, I just wanted to explain this decision to you with the same transparency with which I have always sought to communicate.
LUR was never built to sell more products.
It was built to care for people.
And it is to continue doing so that we take this step today.
Thank you for being part of this story.
We continue.
Estíbaliz Vicario
Founder of LUR Natural Skinfood
The path that brought us here
🌿 2022 — LUR is born
Launch of the Well-Aging range. First natural soaps. First in-person fairs and markets.
✈️ November 2022 — Closer to travelers
Launch of the Travel version of the Well-Aging range.
♻️ 2023 — Growing with purpose
Partnership with RE.STORE. Launch of the Pure Balance range. Participation in fairs and events across the country.
✨ 2024 — New Young Skin Line
Launch of the Pure Balance range. We expanded our collaboration with new partner laboratories.
☀️ 2025 — A new challenge
Launch of the SPF50 Sun Protection range. Partnership with ARCIL. Appearances on RTP (Praça da Alegria) and TVI (Cristina Ferreira).
🚀 2026 — We continue to grow
Presence as an exhibitor at the Selfcare Market & Summit in Lisbon. Masterclass on sun protection. Lausus Awards, Lousã City Council. New products in development for launch at the end of 2026.
September 2026 — We continue.
We update prices so that LUR can continue to grow without compromising its values.
Where we invest
| 🧪 Product development | New formulas, tests, ingredients, and constant innovation. |
| 🇵🇹 Portuguese brand | Careful production, trusted partners, and close monitoring at every stage. |
| 🤝 People | ARCIL, RE.STORE, Marta, and other partners who make every order possible. |
| 🎓 Education | Lives, workshops, articles, masterclasses, and direct support for those who write to us. |
| 🌱 Sustainability | More conscious packaging choices and material reuse. |
| 💚 Community | Special campaigns, personalized service, and close support. Fairs, events, and direct contact with the community across the country. |
Frequently Asked Questions
Why are the prices changing?
Because LUR has grown and continued to invest in product quality, brand development, and the experience of those who choose us. And because we want to be by your side 10 years from now!
Why is the update happening now?
Because we feel this is the right time to align prices with the brand's current reality.
When do the new prices take effect?
On September 1, 2026, so until August 31, you can buy at current prices.
Will all products have the same increase?
No, the update varies depending on the product.
Can prices go down again?
No, this is a permanent price update.
Will there still be campaigns and promotions?
Yes, we will continue to run campaigns and offers for specific products and at specific times, but not permanently.
Will the products change?
No, this update only concerns prices.
Will free shipping change?
Yes, starting September 1st, free shipping will be available for orders over €50.
Where can I clarify other questions?
You can contact us by email (info@lurskinfood.com) or WhatsApp (915 450 309). We will be happy to help.