Vegan Well-aging Facial Cream
True versatility
Use it your way
MORNING ROUTINEThe cream. Then the sunscreen.
After the serum. A small amount for the face, neck, and décolletage. Absorbs in seconds — no residue, no greasy feel. Follow with sunscreen.
UVA rays penetrate even if you don't go outside. Always finish with SPF.
NIGHT ROUTINEWhen your skin works while you sleep
At night there is no sunscreen to apply afterwards, so the cream is the last step. The skin regenerates more actively during sleep. It is the time when deep nourishment acts without interruption.
Apply and massage gently. No rush.
ALL YEAR ROUNDConsistency beats miracles
The results of daily care accumulate over time. A simple, consistent routine always outperforms extraordinary products used sporadically.
Available in 40ml for daily use and 15ml for travel or to try.
Active formulation
The ingredients that make all the difference
No promises. Each asset has a specific role.
Gotu Kola
Supports cell renewal and protects the skin from oxidative stress over time.
Hyaluronic Acid
Immediate and long-lasting hydration. Keeps skin nourished and soft.
Upcycled grape skin
Ingredient obtained from wine grape skins that would otherwise be wasted. Powerful antioxidant.
8 plant oils and butters
Argan, pomegranate, jojoba, almond, apricot, sunflower, grape, and mango. Nourishment without a greasy feel.
Formulated with honesty
Without what harms. With what works.
Each ingredient has a specific role. If it's not needed, it's not there.
What you won't find
- Paraben-free
- Non-alcoholic dehydrator
- No artificial colors
- Silicone-free
- Sulfate-free
- Without unnecessary ingredients
For what skin type?
- Normal skin
- Dry skin
- Sensitive skin
- Mature skin (35+)
- Day and night use
- Man and Woman
Are you sure now?
Real protection. Real care.
670+ customers choose and recommend every day · 4.92★ · Ships in 48h
Comparison
"LUR WELL-AGING CREAM" vs "OTHER CREAMS"
The difference lies in the quality of what goes into your skin.
LUR SPF 50
95% ingredients of natural origin
Formulated with what the skin recognizes
Gotu Kola + upcycled grape
Assets with a documented history and effectiveness
8 vegetable oils and butters
Rich concentration of botanical active ingredients
Morning and night · for him and for her
One product. Two routines. For the whole family.
Registered with Infarmed + CPNP
European regulatory compliance
LUR Community
What users say about LUR
Sónia Oliva
Coimbra
"LUR is a spectacular brand that makes a difference and that our body recognizes."
Verified purchase · Judge.me
Carla Barros
Lousã
"I've known LUR since its launch and was immediately captivated by its products. Of all the products, the cleansing oil is my favorite."
Verified purchase · Judge.me
Mariana Pappamikail Mateus
Lisbon
"LUR is a brand that helped me immensely because I developed eczema on my hands and everything I put on my skin and hands reacted, until I found LUR."
Verified purchase · Judge.me
Vanda Vale
Quarteira, Faro
"I was using two pharmacy brands that were causing skin reactions. I decided to use LUR and my skin changed instantly!"
Verified purchase · Judge.me
Let customers speak for us
Tenho rosácea e por isso tinha receio de usar, mas até agora não senti nenhum efeito indesejado e sinto-me confortável. Adoro o tónico e o aroma do creme hidratante.
Recebi a prancheta há pouco tempo, mas o ritual já o faço há muito e a minha pele nota a diferença. Obrigada LUR 😊
Descobri a LUR por um anúncio no Instagram e como procurava produtos naturais, fez-me dar uma vista de olhos na página.
Estou completamente satisfeita com os resultados, sinto a pele muito mais macia e hidratada, mais brilhante e é mesmo verdade.
Recomendo, porque a textura é de facto incrível.
Também adorei o protetor solar fácil, aproveitei uma das promoções e estou bastante satisfeita.. atua muito bem na pele, fácil de aplicar e não ficamos com o rosto todo branco, ao contrário de outros.
Estou sim, rendida à LUR e quero continuar...👌
Gosto muito da textura e da lavagem dos sabonetes . O único senão é não sentir o cheiro a “ lavadinho” que estou habituada no meu. Vou experimentar outra variedade.
Os sacos para colocação são muito práticos.
Os discos desmaquilhantes não agridem a pele.
Adorei os sacos para colocação dos produtos.
De realçar a forma célere e simpática de resolver um engano na encomenda.
Obrigada
Recomendo vivamente é um produto excelente .
Já usava produtos LUR, mas foi a primeira vez que os comprei diretamente no site.
Excelentes produtos, a minha pele está fantástica, e ainda recebi um miminho de oferta.
Amei
Gratidão
Adorei os cremes. A pele fica macia, uniforme e o cheirinho é muito bom.
Gosto muito dos produtos, são naturalmente agradáveis, suaves e reconfortantes!
Adoro também a simpatia, o cuidado e delicadeza que transparece em tudo o
que fazem (ex. embalagens) e dizem.
Obrigada Esti 💛
Obrigada LUR 💚
Uso há uns meses e adoro. Gosto muito da textura e da forma confortável como deixa a pele! É para continuar!
Tenho usado o kit completo de rotina diária, primeira vez que uso um óleo de limpeza, gostei muito, mesmo ao passar nos olhos, zero irritação. Sinto a pele macia e hidratada ao longo do dia. Geralmente fico com uma ligeira irritação na zona do pescoço, mas nada que impeça de continuar a minha rotina de skincare ✨
Como sempre: não desilude, pelo contrário! Obrigada por nos ensinares a cuidar :)
Já uso faz um tempinho, fácil de usar, de criar rotina. Deixa me a pele macia. Tenho gostado de, na maioria das vezes ter o tamanho viagem. No verão, fácil controlar em relação à temperatura e no caso do creme, embora tenha a espátula, manter a sua textura.
Produtos MARAVILHOSOS de boa textura, fluídos de fácil aplicação.
Comecei a utilizar a linha Well-Aging e estou a adorar. De fácil aplicação, deixa pele muito hidratada e luminosa.
Já é a segunda vez que compro este protetor e não vou querer outro. Super fluido, sem cheiro e não deixa a pele gordurosa.
FAQ
Frequently Asked Questions
Can I use it morning and night?
Yes, it's formulated for daily use, morning and night. In the morning, apply it before sunscreen. At night, it's the last step in your routine.
Is it suitable for sensitive skin?
Yes. Paraben-free, dehydrating alcohol-free, artificial colorant-free. Centella Asiatica and rose water have soothing properties that help reduce redness and discomfort. Dermatologically tested.
Does it leave the skin greasy?
No. Despite the concentration of vegetable oils, the texture was developed for quick absorption, with no residue and no greasy feel. The skin is nourished and soft, not shiny.
From what age does it make sense to use?
It was formulated for dry and sensitive skin from 35 years old, but there is no minimum age. If you have dry or sensitive skin earlier, the cream works just as well.
What's the difference between cream and serum?
The serum is more concentrated in specific active ingredients — bakuchiol, coenzyme Q10 and oryzanol — and has a lighter texture. It is applied first, as a targeted treatment. The cream comes next, seals in moisture and adds deep nourishment with vegetable oils. Used together, they complement each other — the serum treats, the cream nourishes and protects.
How long does a package last?
The 40ml size lasts approximately 4 months with daily use, morning and night, on the face, neck, and décolletage. The 15ml size lasts approximately 6 weeks, ideal for travel or to try before committing to the larger size.
Are all the ingredients natural?
95% of ingredients are of natural origin. The remaining 5% are functional synthetic ingredients — such as preservatives and emulsifiers — necessary to ensure the formula's stability, safety, and effectiveness. We do not use the "100% natural" label because it would not be true.
Can I use it during pregnancy?
The cream does not contain ingredients classified as contraindicated during pregnancy — no retinol, no salicylates, no essential oils in problematic concentrations. However, as with any cosmetic product, we recommend consulting your doctor or gynaecologist before introducing new products into your routine during pregnancy or breastfeeding. We do not replace medical advice.
Vegan Well-aging Facial Cream
€15,00